50 Times “Xavier” Won The Internet With His Hilarious Replies (New Memes)

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It’s not only meme pages that benefit from humor online, though; it also plays a major role in marketing, advertising, sales and service. A recent study on what it means to be happy from a customer’s perspective revealed that “91% of people prefer brands to be funny and 72% would choose a brand that uses humor over the competition”. Despite that, roughly 95% of business leaders are fearful of using humor in customer interactions.

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