RYAN KAJI TOYREVIEW NET WORTH – $22 MILLION
The highest-earning YouTube star in the world is an 8-year-old kid who makes millions reviewing toys online.He really isn’t that different from any other first grader. The 8-year-old loves trains and cars; he giggles over Disney characters; he builds entire civilizations with Legos.
Except when he plays, he does so in front of a camera. An adult, presumably, then promptly uploads these videos onto his YouTube channel for his millions of followers—most of whom are elementary-school-age peers.
These short, simple videos have made Ryan one of the most popular influencers online, with 17.3 million followers and a total of nearly 26 billion views since he (and his parents) launched his main channel, Ryan ToysReview, in March 2015. For Ryan, this means not only an endless stream of toys to play with but also a seemingly endless stream of money: He was this year’s highest-paid YouTube star, earning $22 million in the 12 months leading up to June 1, 2018, Forbes estimates.
Ryan Kaji, of YouTube’s Ryan ToysReview, generated $US22 million in revenue in a single year from his YouTube fame, according to Forbes in its latest report on YouTuber earnings.
A family-run YouTube channel, Ryan ToysReview generated about $US22 million in pretax income from June 1, 2017, through June 1, 2018, according to Forbes, up from $US11 million the year prior. The raw estimate of $US22 million put Ryan ToysReview just ahead of controversial star Jake Paul (who banked $US21.5 million that year).
Ryan ToysReview started from occasional five-minute toy-unboxing videos posted to YouTube, with Ryan as the host in 2015.
As the channel began to grow in views and subscribers, Michael Bienstock, chief executive of the influencer-focused wealth-management company Semaphore, reached out to Ryan ToysReview, and had a conversation with Ryan’s dad about how complicated things would get financially if the channel continued to grow at this pace.
Bienstock helped the Kaji family turn what Ryan’s parents were doing at home into something bigger.
Today, Ryan ToysReview is more than a YouTube channel.
From toothbrushes to a television show, the Ryan ToysReview brand, Ryan’s World, is a lucrative empire, built with the help of kids-entertainment company Pocket Watch.
The company brought the Ryan’s World brand to Colgate, Nickelodeon, Bonkers Toys, Roku, and Walmart, expanding Ryan from YouTube.
Ryan’s World merchandise can be found at Target, Walmart, and Amazon, like “Ryan’s World Giant Mystery Egg,” which includes many toys.
HOW ‘RYAN’S WORLD’ MAKES $22 MILLION-A-YEAR FOR THE GUANS
THE RYAN’S WORLD BRANDED EMPIRE CONSISTS OF:
- Ryan ToysReview (21.4 million subscribers)
- Ryan’s Family Review (4.6 million subscribers)
- The Studio Space (1.24 million subscribers)
- Combo Panda (1.09 million subscribers)
- VTubers (877,000 subscribers)
- Gus the Gummy Gator (827,000 subscribers)
- EK Doodles (250,000 subscribers)
MAGAZINES & BOOKS:
- Ryan’s World Magazine (through UK-based publisher Egmont)
- Ryan’s World Amazing Sticker Scenes (Egmont)
- Ryan’s World Ultimate Guide (Egmont)
- Ryan’s Mystery Playdate (Nick Jr.)
- Race with Ryan (Outright Games)
FAST FOOD TOYS:
- Star Pal Kid’s Meal Toys (Carl’s Jr)
- Mandarin Oranges (Wonderful Halos)
- Ryan’s World Kids Oral Care (Colgate)
- Ryan’s World Target Exclusive Mega Mystery Treasure Chest (Target)
- Ryan’s World Exclusive Super Surprise Safe (Walmart)
- Ryan’s World Duvet Cover
- Ryan’s World Giant Floor Puzzle
- Ryan’s World Pajamas
- Ryan’s World Cushion
- Ryan’s World Collectible Figures
- Ryan’s World Mystery Egg