MARIA RAGA, CEO OF DEPOP
Raga, whose last role was at Groupon, now leads the considerably trendier social media shopping app Depop, a company Gen Zers cannot seem to get enough of. (About 90 percent of its active users are under 26, and the majority are women, though Raga notes that some users prefer not to define their gender identity along traditional binary lines.) Among the reasons: sustainability (why contribute to fast fashion’s massive carbon footprint when you can get a vintage item you’re sure no one else will have?); the low bar to entrepreneurship (some users reporting making five-figure salaries); and a sense of community. For young people, it’s refreshing for what’s cool to not solely be about brands dictating from on high. “We’re allowing the community to set the trends,” Raga says.
