How Much Money FrivolousFox ASMR Makes On YouTube – Net Worth


FrivolousFox ASMR is a YouTube channel created and run by an Australian YouTuber known as Lauren or Frivvi. She has an estimated net worth of $1 million. Her content is mainly ASMR videos whereby she whispers, rambles, taps, kisses, noms, sings, giggle etc on the microphone. She started the channel as an outlet after losing the love of her life in a car accident. She became depressed and reclusive.


The channel has over 1.5 million subscribers as of 2020 and has accumulated over 480 million views so far. It is able to get an average of 380,000 views per day from different sources. This should generate an estimated revenue of around $1,900 per day ($700,000 a year) from the ads that appear on the videos.

YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

Frivv makes more income through her Twitch channel where she has around 60,000 followers.

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